Samsung QE77S85HAEXXU 77 Inch 4K OLED Smart TV with Vision AI

Samsung QE77S85HAEXXU 77-Inch 4K OLED Vision AI Smart TV

Transform your living room into a premium home cinema with the Samsung QE77S85HAEXXU 77-inch 4K OLED Smart TV. Part of Samsung's 2026 S85H OLED TV range, this impressive 77-inch television combines 4K Ultra HD resolution with self-illuminating OLED pixels, intelligent AI picture processing and advanced gaming technology. Enjoy deep blacks, vibrant colours and exceptional contrast, enhanced by the Samsung NQ4 AI Gen2 Processor and HDR10+ Advanced. With Vision AI Companion, Motion Xcelerator 120Hz, NVIDIA G-SYNC compatibility, AMD FreeSync Premium and Dolby Atmos, the QE77S85HAEXXU delivers an immersive big-screen experience for films, sport, streaming and gaming.

Samsung Vision AI Companion – Smarter, More Personalised Entertainment

Discover a more interactive way to enjoy your television with Samsung Vision AI Companion. Whether you're searching for inspiration, looking for restaurant recommendations, exploring a new subject or deciding what to watch next, Vision AI Companion helps answer questions using multiple AI agents and relevant visual content.

Explore information through images and videos, discover new entertainment and find answers directly from your TV using supported features and services. It brings AI-powered discovery into your living room, making the Samsung QE77S85HAEXXU more than just a screen for watching films and programmes.

NQ4 AI Gen2 Processor – Intelligent 4K Picture Enhancement

Enjoy enhanced picture quality with the Samsung NQ4 AI Gen2 Processor, designed to optimise your viewing experience across films, television programmes, sport and gaming. Powered by 20 neural networks, this intelligent 4K processor analyses compatible content to enhance detail and help optimise brightness, contrast, colour, depth and motion.

Samsung's 4K AI Upscaling technology helps improve the clarity of lower-resolution content, bringing greater definition to compatible films, broadcasts and streaming video. On the expansive 77-inch screen, intelligent processing helps you get more from your entertainment, delivering a refined viewing experience for everything from everyday television to cinematic blockbusters.

Samsung OLED – Deep Blacks, Rich Colours and Exceptional Contrast

Experience the benefits of Samsung OLED technology, where individually controlled, self-illuminating pixels produce deep blacks and precise contrast without relying on a conventional backlight. Individual pixels can switch off completely when displaying black, helping create darker shadows, clearer highlights and impressive picture depth.

The expansive 77-inch display makes films, documentaries and live sport feel more immersive, bringing fine details and vibrant colours to life across the screen. From atmospheric night scenes to bright landscapes and fast-moving action, Samsung OLED delivers the contrast and image depth that make premium 4K entertainment stand out.

OLED HDR – Enhanced Brightness and Picture Detail

Bring compatible films and TV programmes to life with Samsung OLED HDR. Designed to enhance the contrast between bright and dark areas, OLED HDR helps reveal more detail across a scene while maintaining the deep blacks that make OLED technology stand out.

Enjoy bright highlights, detailed shadows and vibrant colours across your favourite entertainment. Whether you're watching a blockbuster, streaming a drama or enjoying nature documentaries, the large 77-inch screen helps create a more cinematic viewing experience in your home.

HDR10+ Advanced – Scene-by-Scene Picture Optimisation

Get more from compatible HDR content with HDR10+ Advanced, which uses dynamic metadata to optimise picture presentation scene by scene. This helps maintain an appropriate balance of brightness, contrast and colour as the action changes throughout a film or programme.

Bright scenes can retain highlight detail, while darker sequences preserve atmosphere and shadow definition. HDR10+ Advanced helps compatible content look more engaging and lifelike, making this Samsung 77-inch OLED TV an excellent choice for film nights, premium streaming and immersive home entertainment.

Premium Gaming Pack – Smooth 120Hz Gaming Performance

Take your gaming to the next level with the Samsung S85H's Premium Gaming Pack, featuring Motion Xcelerator 120Hz, variable refresh rate support, NVIDIA G-SYNC compatibility and AMD FreeSync Premium.

Compatible games can benefit from smooth motion and reduced screen tearing, making fast-paced racing games, competitive shooters and action adventures more immersive on the enormous 77-inch OLED display. With support for 4K gaming at up to 120Hz through compatible connections and equipment, this television is designed for responsive big-screen gaming.

Auto Low Latency Mode, Gaming Hub and the dedicated Game Bar provide convenient access to gaming features and settings. Connect a compatible console or gaming PC to enjoy fluid gameplay, detailed graphics and the immersive contrast of OLED technology.

NVIDIA G-SYNC Compatible – Smoother PC Gaming

Enjoy more consistent gameplay when connecting a compatible gaming PC with NVIDIA G-SYNC compatibility. By synchronising the display's refresh behaviour with the graphics card's output, supported configurations can reduce distracting screen tearing and stuttering.

Combined with OLED's rapid pixel response and high-refresh-rate gaming support, G-SYNC compatibility helps deliver fluid movement and a more immersive experience across competitive and cinematic titles.

AMD FreeSync Premium – Reduced Screen Tearing and Stuttering

The AMD FreeSync Premium feature helps synchronise the TV's refresh rate with compatible gaming hardware, reducing screen tearing and stuttering during fast-moving gameplay.

Whether you're racing at high speed, competing in multiplayer matches or exploring detailed gaming worlds, variable refresh rate support helps maintain smoother on-screen action when frame rates fluctuate. Combined with 120Hz gaming support and the expansive OLED display, FreeSync Premium makes the Samsung QE77S85HAEXXU a versatile choice for modern gaming setups.

Dolby Atmos – Immersive, Cinematic Sound

Enjoy a more engaging audio experience with Dolby Atmos, which helps create a greater sense of space and movement in compatible soundtracks. From dramatic film effects and sweeping music to the atmosphere of live sport, supported Dolby Atmos content can make entertainment feel more immersive.

Samsung Object Tracking Sound Lite helps align aspects of the audio with on-screen action, while Q-Symphony compatibility allows the TV to work with supported Samsung soundbars. For a more powerful home cinema experience, pair the QE77S85HAEXXU with a compatible Dolby Atmos soundbar.

Contour Design – Elegant Style for Your Living Room

The Samsung QE77S85HAEXXU combines premium OLED picture quality with a refined Contour Design. Its slim profile and four-sided bezel-less design help keep the focus on the picture, making it an elegant centrepiece for a modern living room or dedicated home cinema.

The impressive 77-inch screen creates a more cinematic viewing experience for films, sport and gaming. It can be positioned on a suitable TV stand or wall-mounted using compatible mounting hardware, helping you create a large-screen entertainment setup that suits your room.

Smart Connectivity and Everyday Convenience

Designed for connected home entertainment, the Samsung S85H includes four HDMI ports, two USB ports, Wi-Fi 6E and Bluetooth 5.3. Connect compatible games consoles, streaming devices, Blu-ray players and soundbars, with HDMI eARC support for compatible external audio equipment.

Samsung's Tizen Smart TV platform provides access to supported streaming and entertainment services, while SmartThings integration lets you connect and manage compatible smart-home devices. With AI-enhanced picture processing and dedicated gaming tools, the QE77S85HAEXXU is designed to be a versatile centrepiece for everyday entertainment.

Why Choose the Samsung QE77S85HAEXXU 77-Inch OLED TV?

The Samsung QE77S85HAEXXU 77-inch 4K OLED Smart TV combines an expansive screen with premium picture technology, AI-powered enhancements and advanced gaming features. Enjoy deep blacks, rich contrast and detailed 4K entertainment, supported by the NQ4 AI Gen2 Processor, HDR10+ Advanced and Samsung Vision AI Companion.

With 120Hz gaming support, NVIDIA G-SYNC compatibility, AMD FreeSync Premium and Dolby Atmos, this Samsung OLED TV is designed for everything from cinematic film nights and live sport to responsive console and PC gaming. If you're looking for a large-screen Samsung 4K OLED TV that combines immersive visuals, smart features and modern gaming performance, the QE77S85HAEXXU is an excellent option for your home entertainment setup.