Privacy policy
1. General
Buy It Direct Ltd, trading as Buy It, Buy it Direct, Laptops Direct, Aircon Direct, Servers Direct, Appliances Direct, Drones Direct, Better Bathrooms and Furniture123 whose registered office is Trident Business Park, Leeds Road, Huddersfield, HD2 1UA together with any group companies or other trading name (“we” “us” “our”) are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
2. Visitors to our Website
2.1 We may collect and process personal data about you in the following circumstances:
2.1.1 When you complete forms on our website (“Site”)...
2.1.2 Whenever you provide information to us when reporting a problem with our Site...
2.1.3 Details of your visits to our Site including traffic data, location data...
2.1.4 Whenever you disclose your information to us through our Site.
2.2 We may also collect data in the following ways:
- IP Address: We may collect information about your device including IP address...
- Cookies: Our Site uses cookies... See our Cookie Policy for more information.
2.3 We may use your personal data for our legitimate interests in order to:
2.3.1 Provide you with information or services you requested;
2.3.2 Allow participation in Site features;
2.3.3 Ensure optimal content presentation for your device;
2.3.4 Improve our Site and services;
2.3.5 Process complaints or enquiries;
2.3.6 Contact you for marketing where opted in (see section 6).
Website Links: Our Site may contain links to third party websites... please read their privacy policies.
3. Customers
3.1 We collect details such as name, address, contact, payment information when you order from us.
3.2 We may share data with third parties to fulfill our contract (e.g. payment, logistics).
3.2a Credit applicants may be assessed via Transunion and Experian.
3.3 We may use your feedback in marketing (with consent).
3.4 We retain data for 15 years post-service/order.
4. Suppliers
We collect and retain supplier data (contact, bank) for order and payment purposes, retained for 7 years.
5. If You Fail to Provide Personal Data
Failure to provide required data may prevent us from fulfilling contracts with you.
6. Marketing
6.1 We may send marketing based on legitimate interest if opted in.
6.2 Opt out via form checkbox, unsubscribe link, or email/call us.
6.3 We keep marketing data for up to 5 years post last engagement.
7. Monitoring and Recording
We monitor and record calls/emails for QA, fraud, training, compliance. CCTV retained up to 60 days, calls 7 years.
8. Automated Processing
8.1 We may use automated systems to check for fraudulent orders.
8.2 Credit checks help assess your creditworthiness and prevent fraud.
8.3 Low scores may affect service provision. Fraud is reported.
9. Legal Basis for Processing Your Personal Data
9.1.1 Performance of contract
9.1.2 Legal/regulatory compliance
9.1.3 Legitimate interest
10. Disclosure of Personal Data to Third Parties
10.1 Disclosures include staff, affiliated entities, IT providers, advisers, HMRC, merger partners, and review aggregators.
10.2 Legal or fraud-related disclosures may be required.
10.3 No selling of data without approval.
11. Cross-Border Data Transfers
We may transfer data outside the EEA with safeguards like standard contractual clauses or user consent.
12. Data Security
12.1 Passwords must be kept confidential.
12.2 Internet data transfer isn't fully secure. Risks acknowledged.
12.3 We use technical/organizational security measures and limit access.
13. Accessing and Updating Your Data
13.1 Keep your data current.
13.2 Request to access/update/delete/restrict data or transfer it. Requests may need ID confirmation.
13.5 Send requests to privacy@buyitdirect.co.uk.
14. Right to Withdraw Consent
You can withdraw your consent at any time by contacting us at privacy@buyitdirect.co.uk.
15. Changes to Our Privacy Policy
We may update this policy and post changes on this page. We'll notify you if use of your data changes significantly.
16. Contact Us
If you have questions or concerns, email privacy@buyitdirect.co.uk or contact the ICO at https://ico.org.uk/global/contact-us/.
Last updated: January 2026