Sony BRAVIA XR K98XR55BP 55" 4K Ultra HD Smart OLED TV HDR Dolby Vision & Google TV

Sony BRAVIA 5 K98XR55BP: A Cinematic Masterpiece at Home

When it comes to the ultimate home entertainment experience, the Sony BRAVIA 5 K98XR55BP sets a new standard. With a massive 98-inch display, powered by Mini LED technology and backed by cutting-edge audio and picture innovations, this TV is the next step in cinematic viewing—without stepping out of your home.

Welcome to the Cinema, at Home

The Sony BRAVIA 5 K98XR55BP is cinema-grade technology in the comfort of your living room. Its massive screen size rivals that of most projectors, but with crystal-clear resolution and unmatched colour accuracy. The integration of Sony’s studio monitor expertise ensures that you experience films, TV shows, and games exactly as the creators intended. Coupled with AI-enhanced XR Backlight Master Drive and Mini LED technology, this TV offers exceptional brightness, contrast, and detail like never before.

• Key Benefit: A cinematic viewing experience powered by professional-grade technology, turning your home into a movie theatre.

Mini LED with XR Backlight Master Drive for Stunning Images

With its Mini LED array and XR Backlight Master Drive, the BRAVIA 5 delivers vibrant high contrast, deep blacks, and intense brightness. Sony’s AI-enhanced processing ensures that every part of the picture is dynamically adjusted, giving you images that are both brilliantly bright and perfectly detailed—with enhanced control over dark and light areas.

• Key Benefit: Incredible brightness and contrast for a more lifelike, dynamic picture that feels as if it’s jumping off the screen.

Vivid and Lifelike Colour

Thanks to XR Triluminos Pro, this TV brings out the full range of colours in every scene. Sony’s colour palette ensures that every hue, from the most subtle to the most vivid, is faithfully reproduced, giving you real-world colour accuracy that makes the picture feel more natural and true-to-life.

• Key Benefit: Incredible colour reproduction that captures even the most minute differences in shade, creating a vibrant, real-world feel.

Super-Smooth Motion for Every Type of Content

The BRAVIA 5 K98XR55BP is designed for smooth, blur-free motion, ideal for everything from fast-paced sports to dramatic action scenes. Sony’s XR Motion Clarity technology strikes the perfect balance between detail and smooth motion, while XR Clear Image eliminates noise and blur, ensuring even older content is upscaled to near-4K clarity.

• Key Benefit: Perfectly smooth motion for everything you watch, from fast-action scenes to older movies, making every moment fluid and lifelike.

Picture Settings Collaboration with Top Studios

This TV is Calman Ready, offering dedicated picture modes for the best visual experience from streaming services like Netflix, Prime Video, and Sony PICTURES CORE. With IMAX Enhanced and Dolby Vision support, you’ll get a cinematic picture with expert-level calibration for the finest details.

• Key Benefit: Studio-calibrated picture modes that ensure your TV delivers professional-grade performance, with IMAX Enhanced visuals for the most immersive experience.

Acoustic Multi-Audio for Dynamic Sound

Sony’s Acoustic Multi-Audio system elevates your audio experience to match the stunning visuals. Frame speakers pinpoint sound to the action on screen, while front-facing speakers push the sound into the room for a more immersive, spatial experience. Whether you’re watching a thriller or enjoying a concert, the sound is as captivating as the picture.

• Key Benefit: Precise, dynamic audio that enhances your sense of immersion by matching sound to the onscreen action.

Audio Enhancements to Suit Your Viewing Needs

To ensure crystal-clear dialogue and commentary, Voice Zoom 3 uses AI machine learning to amplify speech and make it more intelligible, especially for movies and TV shows with complex audio. 3D Surround Upscaling creates a virtual surround sound experience, making you feel like you're truly in the middle of the action.

• Key Benefit: Enhanced voice clarity and immersive surround sound that enhances every viewing experience, especially for complex audio environments.

Timeless One Slate Design

With its Flush Surface and One Slate design, the BRAVIA 5 K98XR55BP is not just a TV—it's a piece of art. Its sleek, minimalist design looks elegant in any room, and with 80% recycled plastic used for the remote, it’s as eco-friendly as it is stylish. The compact remote control ensures easy handling, and for gamers, the PS Remote Play app lets you connect to your PS5 or PS4 without moving the console around.

• Key Benefit: A sleek, modern design that complements your living space, with eco-friendly features and easy connectivity for gaming.

Smart TV from Google TV

Google TV brings over 400,000 movies and TV shows and more than 10,000 apps and games directly to your screen. With personalized recommendations based on your viewing habits, Google TV makes it easy to find exactly what you want to watch, whether it’s on Netflix, Disney+, Amazon Prime, or any other streaming platform.

• Key Benefit: A highly intuitive Smart TV interface that organizes your entertainment and makes accessing content easy with voice control.

Share Content with Google Cast and AirPlay 2

The BRAVIA 5 K98XR55BP features Google Cast and Apple AirPlay 2, allowing you to wirelessly stream content directly from your smartphone or tablet to your TV. Whether you’re using an Android or Apple device, sharing your favorite videos and media has never been easier.

• Key Benefit: Seamless streaming from your smart devices to your TV, perfect for sharing videos or photos with family and friends.

Game On: Next-Level Gaming Features

Designed with gamers in mind, the BRAVIA 5 offers the ultimate gaming experience. With the Game Menu 2, you can customize your settings in one place, and with Gaming Multi-View, you can game on one side of the screen while watching a YouTube walkthrough on the other—ideal for multitaskers. HDMI 2.1 support (with 4K/120Hz, VRR, and ALLM) ensures responsive gameplay with vibrant colours and ultra-smooth motion, especially for PS5 owners.

• Key Benefit: A game-changer for gaming, with exclusive PS5 features, 4K/120Hz support, and seamless multitasking for the ultimate gameplay experience.

Sony PICTURES CORE for Cinematic Streaming

For premium streaming, Sony PICTURES CORE offers high-definition 4K HDR movies at up to 80Mbps, comparable to a 4K UHD Blu-ray player. This service is also compatible with IMAX Enhanced, delivering a cinematic viewing experience with crisp, detailed visuals and premium sound.

• Key Benefit: Premium 4K streaming with IMAX Enhanced for the highest quality sound and vision.

Conclusion

The Sony BRAVIA 5 K98XR55BP is the ultimate cinematic experience for your home. With its massive screen, stunning picture quality, advanced audio system, and game-changing Smart features, it redefines the future of home entertainment. Whether you're watching movies, playing games, or streaming your favorite shows, this TV transforms your space into a luxurious, immersive experience.

• Key Benefit: A cinematic home theatre experience with next-level picture, sound, and Smart features that bring the best of entertainment straight to your living room.

1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
*Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.