Toshiba 50UF2653DB 50 inch Smart 4K Ultra HD HDR LED TV

Introducing the Toshiba 4K UF26 with Fire TV
Step into the action with captivating TRU picture quality & Dolby Atmos enhanced sound experience. This smart 4K Fire TV features the latest apps including free live and on-demand TV with Freely—no dish, box, or aerial needed; just WiFi. Plus, use the Alexa Voice Remote to easily find, launch, and control content.

Picture Quality
Enjoy stunning detail with 4K UHD resolution, delivering four times the resolution of Full HD. Combined with TRU picture engine you can experience a smoother, more detailed picture

4K UHD
Enjoy a breathtaking viewing experience with 4K UHD resolution. Offering four times the resolution of Full HD, 4K UHD brings enhanced clarity and precision to every scene. From intricate textures to fine details, everything appears sharper and more defined, creating a truly immersive entertainment experience.

TRU Picture Engine
The whole package. TRU Micro Dimming improves contrast across every part of the image. TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. And TRU Resolution upscales a range of non-4K content, to create a more high-resolution image that draws you into a truly vivid experience.

Elevated Entertainment
Experience the winning combination — the ultravivid colors of Dolby Vision and immersive sound of Dolby Atmos — and go deeper into the story. Plus, with Freely stream your favourite live and on demand TV. All you need is WiFi.

Dolby Vision & Dolby Atmos
Elevate your entertainment with Dolby. Experience the winning combination — the ultravivid colors of Dolby Vision® and immersive sound of Dolby Atmos® — and go deeper into the story. It’s easier than ever to take your entertainment to the next level with the powerful combination of Dolby Vision and Dolby Atmos. Whatever kind of entertainment you love, it’s better in Dolby and you won’t want to experience it any other way.

Freely
Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.

Fire TV
With Fire TV built-in discover even more apps. Find new content and interact with your smart home devices to set the perfect mood for movie night with Alexa.

Fire TV
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

Alexa
Say it. Alexa will play it - No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.