Sony K98XR75M2PB 98 Inch Premium 4K HDR True RGB LED Smart TV with Dolby Vision & Dolby Atmos

Sony BRAVIA 7 K98XR75M2PB 98 Inch 4K HDR True RGB LED Smart Google TV with Dolby Vision

Experience an incredible cinematic viewing experience at home with the Sony BRAVIA 7 K98XR75M2PB 98 Inch 4K HDR True RGB LED Smart Google TV. Designed for those who want the ultimate large-screen entertainment experience, this premium 98-inch Sony TV combines Sony’s advanced True RGB LED technology, powerful XR Processor with AI, immersive sound technologies and smart entertainment features to deliver stunning picture quality for movies, sport, gaming and streaming.

With breathtaking 4K detail, exceptional colour accuracy, enhanced contrast and intelligent processing, the Sony K98XR75M2PB BRAVIA 7 brings your favourite content to life on a huge scale.

Sony True RGB LED Technology – Exceptional Colour, Brightness & Detail

The Sony K98XR75M2PB features Sony’s next-generation True RGB LED technology, powered by an evolved Backlight Master Drive developed through decades of display innovation.

By controlling red, green and blue LEDs independently, True RGB delivers:

Incredible colour volume
Enhanced brightness
Precise colour gradation
Improved viewing angles
Greater contrast and depth

From the brightest HDR highlights to the darkest shadows, every scene is reproduced with exceptional realism. Whether you’re watching blockbuster films, nature documentaries or live sport, Sony’s True RGB technology ensures accurate, vibrant and lifelike images.

Cinema Quality Picture Inspired by Filmmakers

Bring the cinema experience home with the Sony BRAVIA 7 K98XR75M2PB. Designed with support from Sony Pictures Entertainment, this TV is tuned to reproduce the filmmaker’s intended vision with accurate colours, natural contrast and reduced reflections in different lighting conditions.

Enjoy premium cinematic technologies including:

Dolby Vision® HDR
Dolby Atmos®
IMAX Enhanced®
DTS:X®
Studio Calibrated Modes
Sony Pictures Core with Pure Stream

With My Cinema Presets, the BRAVIA 7 automatically adjusts picture and sound settings for different viewing environments, helping you enjoy the best possible movie experience with minimal setup.

XR Processor with AI – Intelligent 4K Picture Enhancement

The advanced XR Processor with AI analyses every scene in real time to optimise colour, contrast, motion and detail.

XR Clear Image AI intelligently enhances lower-resolution content by restoring lost details and reducing noise, bringing your favourite films, shows and broadcasts closer to stunning 4K quality.

For fast-paced entertainment, XR Motion Clarity™ keeps movement smooth and sharp by precisely controlling the backlight, ensuring action scenes, sports and gaming remain clear without blur.

Immersive Sound That Matches the Picture

The Sony BRAVIA 7 K98XR75M2PB delivers powerful audio designed to complement its huge 98-inch display.

Advanced 3D Surround Upscaling transforms standard stereo audio into wider, more immersive virtual surround sound, creating a more cinematic experience.

Voice Zoom 3™ with AI technology intelligently recognises dialogue and enhances voices, making conversations clearer without increasing background noise.

The TV can also automatically calibrate sound based on your room layout, adjusting audio performance for a more balanced and immersive experience.

Smart Entertainment with Google TV

Powered by Google TV, the Sony K98XR75M2PB gives you access to thousands of entertainment options, including over 10,000 apps and games.

Enjoy easy access to:

Netflix
Disney+
Prime Video
YouTube
Streaming services
Music apps
Games

Smart features include:

Google Assistant hands-free voice control
Google Cast™
Apple AirPlay 2
Amazon Alexa compatibility
BRAVIA Connect app
New smart remote with Remote Finder

Find movies, launch apps, control playback and manage your TV simply using your voice.

Perfect for PlayStation® 5 Gaming

The Sony BRAVIA 7 K98XR75M2PB is designed to deliver an outstanding gaming experience with PlayStation® 5 and PS5® Pro.

Features include:

Auto HDR Tone Mapping – automatically optimises HDR settings during PS5 setup
Dolby Vision® Gaming – delivers richer colours and deeper contrast
Game Mode – reduces input lag for responsive gameplay
Gaming Menu – quick access to gaming settings and features

Enjoy your favourite games with incredible detail, vibrant colours and immersive realism on a massive 98-inch screen.

Premium Design with Clean Cable Management

Despite its huge screen size, the Sony K98XR75M2PB features a refined, minimalist design that complements modern interiors.

The elegant stand design blends seamlessly into your room, while integrated cable management keeps wires neatly hidden for a clean and sophisticated appearance.

Accessibility Designed for Everyone

Sony has included thoughtful accessibility features to ensure everyone can enjoy premium entertainment, including:

Large tactile remote buttons
Remote Finder function
Voice control support
Colour Inversion mode
Colour Correction settings
Screen reader compatibility

The BRAVIA 7 is designed to provide an easier and more enjoyable experience for every viewer.

Why Buy the Sony BRAVIA 7 K98XR75M2PB?

The Sony BRAVIA 7 K98XR75M2PB 98 Inch 4K HDR True RGB LED Smart Google TV delivers an exceptional large-screen entertainment experience with Sony’s advanced True RGB LED technology, AI-powered 4K processing, Dolby Vision®, Dolby Atmos®, Google TV and next-generation gaming features.

Perfect for creating a premium home cinema setup, this 98-inch Sony 4K Smart TV combines breathtaking picture quality, immersive sound and intelligent features to deliver one of the most impressive big-screen viewing experiences available.

1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
*Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.