Sony BRAVIA 7 K50XR75M2PB 50 Inch 4K HDR Smart Google TV with Dolby Vision & True RGB LED

Sony K50XR75M2PB BRAVIA 7 II 50 Inch 4K HDR True RGB Smart Google TV

Experience a new generation of home entertainment with the Sony K50XR75M2PB BRAVIA 7 II 50 Inch 4K HDR Smart TV. Featuring Sony's revolutionary True RGB LED technology, the intelligent XR Processor with AI, and immersive cinema-quality sound, this premium 50-inch television delivers exceptional realism for movies, gaming, live sport and streaming. Combining vibrant colours, remarkable brightness and intelligent picture processing, the K50XR75M2PB transforms every viewing experience into something extraordinary.

Revolutionary True RGB Picture Performance

The Sony K50XR75M2PB introduces Sony's innovative True RGB Backlight Master Drive Pro, independently controlling red, green and blue LEDs to produce exceptional colour accuracy, enhanced brightness and remarkable contrast. Every scene benefits from richer colours, deeper blacks and stunning depth, allowing you to experience films exactly as the creators intended.

Powered by the advanced XR Processor with AI, XR Clear Image AI intelligently upscales HD and Full HD content towards beautiful 4K quality, restoring lost detail while reducing noise for sharper, clearer images. XR Motion Clarity™ ensures fast-paced sports, action films and gaming remain incredibly smooth with minimal blur.

Cinema-Quality Entertainment at Home

Bring the magic of the cinema into your living room with support for premium picture and audio formats including:

Dolby Vision® HDR
Dolby Atmos®
IMAX Enhanced®
DTS:X®

Sony's Studio Calibrated Modes optimise picture settings for supported streaming platforms, while My Cinema Presets intelligently adjust both picture and sound based on your room conditions and viewing environment. Developed with input from Sony Pictures Entertainment, the BRAVIA 7 II faithfully reproduces the filmmaker's original vision with incredible accuracy.

AI-Powered Immersive Sound

The Sony K50XR75M2PB delivers rich, room-filling audio to match its stunning visuals. Acoustic Multi Audio+™ synchronises sound precisely with on-screen action for a more realistic viewing experience, while 3D Surround Upscaling transforms stereo audio into expansive virtual surround sound.

With Voice Zoom 3™, AI technology detects dialogue and enhances speech clarity, ensuring conversations remain crisp and easy to hear without increasing background noise. Automatic room calibration further fine-tunes the sound based on your room layout, creating a balanced cinematic audio experience every time.

Google TV with Endless Entertainment

Powered by Google TV, the Sony K50XR75M2PB gives you access to over 10,000 apps and games, bringing together all your favourite streaming services in one easy-to-use interface.

Enjoy smart features including:

Google Assistant hands-free voice control
Google Cast™ built-in
Apple AirPlay 2 compatibility
Amazon Alexa compatibility
BRAVIA Connect app control
Newly redesigned smart remote with Remote Finder

Finding your next film, controlling your smart home or casting content from your smartphone has never been easier.

Optimised for PlayStation 5 Gaming

Gamers can unlock the full performance of their PlayStation® 5 with exclusive Sony gaming features. Auto HDR Tone Mapping automatically optimises HDR settings during PS5 setup, revealing more detail in both bright and dark scenes, while Dolby Vision® Gaming delivers breathtaking colour, contrast and realism for a truly immersive next-generation gaming experience.

Premium Design for Every Home

The elegant One Slate-inspired design and discreet cable management help the Sony K50XR75M2PB complement any modern living space. Hidden cable routing within the stand creates a clean, uncluttered appearance, while the minimalist styling keeps the focus firmly on the stunning display.

Accessibility Built In

Sony has designed the BRAVIA 7 II to be accessible for everyone, featuring:

Larger tactile remote buttons
Voice control support
Remote Finder function
Screen reader compatibility
Colour Inversion and Colour Correction modes
Tactile markings for key TV connections

These thoughtful features make navigating and enjoying your entertainment easier for every user.

Why Buy the Sony K50XR75M2PB BRAVIA 7 II?

The Sony K50XR75M2PB BRAVIA 7 II 50 Inch 4K HDR True RGB Smart Google TV combines Sony's latest True RGB LED technology, AI-powered XR Processor, Acoustic Multi Audio+™, Dolby Vision®, Dolby Atmos®, IMAX Enhanced®, Google TV and PlayStation® 5 optimisation into one outstanding premium television. Whether you're watching blockbuster movies, streaming your favourite series, enjoying live sport or gaming in stunning 4K, the Sony K50XR75M2PB delivers exceptional picture quality, immersive sound and intelligent smart features for the ultimate home entertainment experience.

1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
*Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.