LG OLED77B6ELC 77 Inch OLED AI 4K Smart TV – Dolby Vision webOS & Cinematic OLED Picture Quality

Premium Design

The ultra-slim OLED design and minimal bezels create a sophisticated centrepiece that blends seamlessly into modern living spaces.

Perfect Black

Self-lit OLED pixels deliver true blacks and exceptional shadow detail, bringing greater depth and realism to every scene.

α8 AI Engine Processor Gen3

The intelligent α8 AI processor analyses content in real time to optimise picture quality, clarity and colour accuracy for a more immersive viewing experience.

Powered by webOS

Access your favourite apps, streaming services and personalised recommendations through LG’s intuitive and easy-to-use smart TV platform.

LG AI Magic Remote

Enjoy intuitive navigation with point-and-click control, quick access to content and convenient voice-enabled functionality.

Perfect Black, Perfect Contrast

Experience incredible contrast with bright highlights and deep blacks that create stunningly realistic and cinematic images.

Extra Wide Viewing Angle

Enjoy consistent picture quality, colour and contrast from virtually anywhere in the room, making every seat the best seat.

Thrilling Sport

Catch every pass, tackle and finish with smooth motion, exceptional clarity and lifelike detail that brings the stadium atmosphere home.

Thrilling Gaming

Immerse yourself in responsive gameplay with vibrant colours, deep contrast and smooth performance that enhances every gaming session.

Thrilling Movies

Experience films with breathtaking OLED picture quality, rich detail and cinematic realism that draws you deeper into every story.